New display educates customers on the differences between Cariloha’s bamboo towels, shirts and sheets and other non-bamboo goods in today’s marketplace.
SANDY, UTAH – Visitors to Cariloha stores are already feeling the bamboo-soft difference for themselves thanks to a new ‘feel the difference’ display that’s designed to educate customers on the real, tangible differences between Cariloha’s irresistibly soft, competitively priced bamboo goods and other similar products found in today’s marketplace.
Basically, this display’s three triangular sections (shown above) compares and contrasts the features and benefits of Cariloha’s bamboo shirts, towels or sheets with two other mainstream brands’ related product.
The bamboo display asks the following questions: “Which shirt would you rather wear?” “Which sheets would you rather sleep in?” And, “Which towels would you rather dry off with?” The display showcases three towel options, three shirt options, and three sheet options — one option being a Cariloha bamboo option within each category.
“Customers can compare the price, craftsmanship, and softness of each product, brand and style for themselves,” said Scott Brady, Cariloha AVP of Communications. “They can get a feel for what they like best and then make a more educated buying decision. They don’t have to take our word for it – they can simply see and feel the differences on their own.”
The Cariloha Mandalay Bay Las Vegas store was the first test store for this new bamboo tripod display. “The new ‘feel the difference’ display is a big hit,” said Jordan Wilson, Cariloha Las Vegas store manager. “People seem drawn to it when they come in the store and love ‘feeling the difference!’ I have been able to use the display in several selling scenarios.”
Cariloha’s Store Design team feels confident that this new display will resonate and connect even more with Cariloha customers, helping them see, feel and understand the amazing benefits of bamboo shirts, sheets and towels. “In just the first month of using it, we’ve heard customer comments akin to… ‘Holy Cannoli – these towels are soft!’ And, ‘Whoa, Carla, you’ve gotta feel these sheets, honey!’ And, ‘Are you kiddin’ me?! This is a billion times softer than that other shirt!’”
Cariloha stores owners and customers looking to understand and educate on the plentiful benefits of bamboo will appreciate this new tool that clearly explains Cariloha’s ultra-soft bamboo products.
Established in 2007, Cariloha is the only retailer in the world to provide an entire store experience that’s completely outfit with merchandise made of bamboo. The product line features an exclusive collection of apparel, accessories, home décor, bedding and bath goods and more all made from bamboo. Cariloha’s soft, breezy bamboo goods were first seen out of three, full stores in Ocho Rios, Jamaica; Cozumel, Mexico; and St. Thomas, USVI. Since the first three stores in 2008, Cariloha has already opened stores in nine countries and growing. Cariloha has quickly become one of the fastest-growing merchants promoted on board Carnival, Celebrity, Disney, Princess, Royal Caribbean and Norwegian Cruise Lines. Today, thanks to an ever-growing, rich supply of bamboo, Cariloha continues to offer an exclusive collection of apparel, accessories, home décor, bed and bath sets and more all enjoying the strength, soft touch, and green ‘footprint’ of this renewable resource.
For Immediate Release
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