Bamboo Clothing Retailer, Cariloha, Launches Additions to Bamboo Fitness Line

Cariloha’s made-from-bamboo fitness line is available exclusively at Cariloha online and inline stores.

SALT LAKE CITY – Bamboo clothing retailer, Cariloha, this week launched several new additions to its men’s and women’s Bamboo Fit line, which is primarily made from eco-friendly bamboo-fabric blends and designed by Cariloha’s product team. Available exclusively at Cariloha stores and online, the new Bamboo Fit add-ons introduce several base-layer options, along with a full line of tops and bottoms that give customer more choices for their various fitness needs.

Fitness fans looking for all-natural active wear instead of exclusively synthetic active wear will find it in the Cariloha Bamboo Fit line, which features naturally odor resistant, bamboo-blend fabrics. New additions to the line include: Women’s Racerback Cross Tanks, Women’s Fitted Capri Pants, Women’s Sports Bras, Women’s Fitted Yoga Pants, Women’s X Camis, Women’s Fitness Skirt, Women’s Performance V-neck, Women’s Island Tank, Men’s Performance Crew, Men’s Training Shorts, Men’s Training Pants, Men’s Compression Shorts, Men’s Core Sleeveless, Men’s Hybrid Fitted Long Sleeve.

“The bamboo fabrics within the Bamboo Fit incorporate four ‘Ps’ to thriving while being active: Athletic Performance. Odor Prevention. Skin Preservation. Sun Protection,” said Scott Brady, AVP of Communications. “The new styles are also meant to pair together and feature the same color story that works throughout the entire fitness line.”

“Ultra-soft, refreshingly cool fabrics like these are typically found in most active wear clothing styles, but the Bamboo Fit line is unlike any other in today’s marketplace because it’s made from bamboo,” said Aaron Hobson, Cariloha’s Executive VP of Marketing.

Customers looking to add to their bamboo clothing line and lifestyle will appreciate having a broader selection of all-natural clothing styles to work out in. “Careful consideration has gone into the line,” said Hobson. “We market tested these fitness styles in select Cariloha stores, and the results indicated a high demand for soft, natural alternatives to fitness wear, which we’re now proud to provide in all Cariloha stores worldwide.”

Fans of the bamboo active wear can expect new additions to Cariloha’s Bamboo Fit line approximately twice per year. Currently, the clothing line makes up about 15 percent of Cariloha’s bamboo product mix and takes up about the same retail space in a typical 1,000-square-foot Cariloha store.

Bamboo Fit Features:
• Performance-weight fabric
• Flowmesh™ fronts and backs that provide breathability and keep you cool
• Naturally odor resistant for extended wear
• Athletic sewing details with reinforced seams that offer durability and style
• Versatile garments that can be worn for first-layer comfort or as a top layer for more protection
• 4-way stretch for comfort and mobility; lightweight, wicks moisture and regulates body temps keeping you dry and comfortable in all weather conditions

Cariloha Bamboo Fit products come with a 90-day quality guarantee. If the fitness wear doesn’t live up to the customers’ expectations, Cariloha will replace them without reservation. The tops and bottoms are machine washable and tumble dried low, so maintenance is easy and worry-free. They get even softer after washing.

You can see the entire Bamboo Fit line on this Cariloha Pinterest Board.