Cariloha Launches Fall-Winter Bamboo Fitness Wear Line

Cariloha-Bamboo-Fitness-Wear-Fall-2014

Cariloha this week launched its fall and winter Bamboo Fit line for men and women – all fitness wear items are made from eco-friendly bamboo-fabric blends and designed by Cariloha’s Product Team. Available exclusively at Cariloha stores and online, this season’s fitness wear includes several base layer and exterior layer options, along with a full selection of tops and bottoms that give customers more choices for their various fitness needs.

Fitness and active lifestyle fans alike who are looking for all-natural active wear instead of exclusively synthetic active wear will find it in the Cariloha Bamboo Fit line, which features naturally odor resistant, moisture-wicking bamboo-blended fabrics.

This newest line includes new colors and styles for the following clothing options: Women’s Racerback Cross Tanks, Women’s Athletic V-Neck, Women’s Yoga Tank, Women’s Fitted Yoga Pants, Women’s Athletic Legging, Women’s Athletic Cropped Pant, Women’s Headband, Men’s Athletic Crew, Men’s Core Sleeveless, Men’s Performance Jersey Polo, Men’s Training Shorts, Men’s Fitted Long Sleeve, Men’s Track Pants, Men’s Training Shorts, Men’s Training Pants, and Men’s Compression Shorts

“We’ve purposely created fabric blends that maximize Cariloha’s comfort and bamboo-benefit standards without compromising the structure, durability and elasticity that you expect in outstanding fitness wear,” said Scott Brady, Cariloha AVP of Communications. “The new styles are also meant to pair together and feature the same color story that works throughout the entire fitness line.”

“Ultra-soft, refreshingly cool fabrics like Cariloha’s are typically found in most active wear clothing styles, but the Bamboo Fit line is unlike any other in today’s market because it’s made from bamboo,” said Brady. “Unlike exclusively synthetic fabrics, our bamboo-blended clothing wicks moisture away from the body and helps prevent odors naturally, without using chemicals or pesticides to do so, and still remains softer and 3 degrees cooler than other non-eco-friendly fabrics.”

Customers looking to enhance their bamboo clothing wardrobe and lifestyle will appreciate having a broader selection of all-natural clothing styles to work out in. “Careful consideration has gone into the line,” said Brady. “We market tested these fitness styles in select Cariloha stores, and the results indicated a high demand for soft, natural alternatives to fitness wear, which we’re now proud to provide in all Cariloha stores worldwide.”

Fans of the bamboo active wear can expect new additions to Cariloha’s Bamboo Fit line approximately twice per year. Currently, the clothing line makes up about 15 percent of Cariloha’s bamboo product mix and takes up about the same retail space in a typical 1,000-square-foot Cariloha store.

Bamboo Fit Features:
• Performance-weight fabric
• Naturally odor resistant for extended wear
• Athletic sewing details with reinforced seams that offer durability and style
• Versatile garments that can be worn for first-layer comfort or as a top layer for more protection
• 4-way stretch for comfort and mobility; lightweight, wicks moisture and regulates body temps keeping you dry and comfortable in all weather conditions

Cariloha Bamboo Fit products come with a 90-day quality guarantee. If the fitness wear doesn’t live up to the customers’ expectations, Cariloha will replace them without reservation. The tops and bottoms are machine washable and tumble dried low, so maintenance is easy and worry-free. They get even softer after washing.

You can see Cariloha’s entire Bamboo Fit line here.