Del Sol, retailer of clothing and accessories that soak up the sun to change colors, is hosting an interactive grand opening of its newly relocated store, next to new sister brand store, Cariloha, which retails eco-friendly bamboo-based clothing
Salt Lake City – June 8, 2011 – Polynesian-Alaskan dancing, light refreshments and first-hand interaction with the stores’ unique color-changing and bamboo-based products will all be part of the grand-opening celebration on Wednesday, June 8 at the Del Sol and Cariloha stores on 432 Franklin Street, next to the Mount Roberts Tramway.
The entire premise behind these two stores is to encourage people to tread a little lighter on the environment with Cariloha’s soft, eco-friendly bamboo-based clothing and to have fun in the sun with Del Sol’s color-changing clothing and accessories. Store general managers, Adam and Bonnie Wood, hope to drive home these points by giving everyone who visits the new stores a free color-changing ring by Del Sol, and a free bamboo lei by Cariloha.
For the past seven years, the Del Sol store has been a prominent fixture of the local Juneau community, and the majority of both stores’ staffs are made up of local employees. For this relocation grand opening, the local Polynesian performing group, Alaskan Luau, will be dancing and entertaining guests out in front of the two stores between 10 a.m. and 2 p.m.
As an added benefit to the Juneau community, Del Sol’s sun-painted products and Cariloha’s bamboo products can even come in handy on a hot day outside. According to the American Academy of Dermatology, even on a cloudy day, up to 80 percent of the sun’s ultraviolet rays can pass through the clouds. “You know it’s time to apply sunscreen when you see your Del Sol shirt design change from colorless to colorful because of the UV-ray intensity from the sun,” said Jeff Pedersen, Del Sol and Cariloha president and CEO. “And, if color change isn’t your thing, the bamboo properties found in our bamboo apparel actually keeps you 3 degrees cooler than other fabrics and helps wick away moisture from your body.”
Media Contact Resources:
Scott Brady Del Sol Media Kit
Office: 800-884-5815 ext. 125
About Del Sol
Headquartered in Sandy, Utah, Del Sol was established in 1994 and has since grown to more than 100 stores worldwide in 24 countries. Today it’s the world’s leading brand of color-changing apparel and accessories and the number-one promoted merchant onboard Royal Caribbean, Carnival, Princess, Disney, Celebrity, and Norwegian Cruise Lines. Based on a proprietary Spectrachrome® Technology, originally developed by NASA, crystals are harvested from the sunniest, most colorful places on the planet and then engineered for use on more than 21,000 retail items. Much like a flower that blossoms in the sun’s rays, Del Sol’s exclusive Spectrachrome® crystals open and unfold upon exposure to sunlight; revealing their hidden colors. Del Sol is the winner of the prestigious Ernst & Young Entrepreneur of the Year Award in Retail, Utah’s Best of State Statue, and is found on Inc. Magazine’s 500/5,000 fastest-growing businesses, along with Utah’s Top 100 Private Businesses. Through humanitarian efforts, Del Sol has donated more than a million dollars worth of product and aid to victims of the Haitian earthquake, the South East Asia Tsunami and Hurricane Katrina, as well as hundreds of other projects around the world and in the U.S. For more information about Del Sol’s culture, products and stores, please visit www.delsol.com
Established in 2007, Cariloha is the only retailer in the world to provide an entire store experience that’s completely outfit with merchandise made of bamboo. The product line features an exclusive collection of apparel, accessories, home décor, bedding and bath goods and more all made from bamboo. Cariloha’s soft, breezy bamboo goods were first seen out of three, full stores in Ocho Rios, Jamaica; Cozumel, Mexico; and St. Thomas, USVI. Since the first three stores in 2008, Cariloha has already opened stores in nine countries and growing. Cariloha has quickly become one of the fastest-growing merchants promoted on board Carnival, Celebrity, Disney, Princess, Royal Caribbean and Norwegian Cruise Lines. Today, thanks to an ever-growing, rich supply of bamboo, Cariloha continues to offer an exclusive collection of apparel, accessories, home décor, bed and bath sets and more all enjoying the strength, soft touch, and green ‘footprint’ of this renewable resource. www.cariloha.com
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